Top 8 Tips to Make Your eCommerce Migration Foolproof
Building an enterprise-level eCommerce website can be daunting for you as an e-commerce business.
You have to explore opportunities to migrate to new platforms every now and then, just so your chances of attracting shoppers increase. For instance, if your store is based on an older Magento version, you must migrate it to the latest one.
But the cost and roadblocks of migration can be too much to handle. Though a Magento web development company can help, the planning and considerations that go into the migration process should be thorough.
So we’ve already done the homework for you!
Follow these eight tips to improve your eCommerce migration process.
Tip #1: Create a solid migration plan
You need a detailed action plan for e-commerce website migration.
Start with creating teams of professionals capable of handling different aspects of migration. Now, selecting the members prudently is important because it directly influences the timeline of the entire migration process.
The migration plan should also account for:
- the responsibilities of every team member,
- the workload and priorities given to them,
- dynamism, and
- website restructuring with zero loss of functionality at any stage.
Distributing tasks to different teams ensures whenever you need to add categories and subcategories, no unwarranted increase in workload can hamper the process’s efficiency.
Tip #2: Get rid of or manage your old URLs
Ecommerce migration is the best time to identify unresponsive URLs that are irrelevant for business. These URLs do not rank as high as you’d wish and do not contribute to sales conversions anymore.
So mark and identify URLs for every landing page on your AdWords account. It becomes difficult to track these landing pages at times, but they are instrumental in improving customer engagement.
In fact, you should also mark web pages you create for other campaigns — like affiliate marketing and advertising — to get the most out of them after the migration.
Also, do not change the URLs in any way during migration. Every webpage has a set of internal and external links that improve the website’s authority. So, if you change the URL, it can negatively impact the website or webpage SEO.
Tip #3: Put your website’s schema markup to its best use
E-commerce migration must aim at improving the ranking of your website organically. For this, you have to use an extra code to give search engines additional information about your eCommerce store. By providing such details, you automatically optimize the search results for your products.
Testing the website’s schema markup enables you to provide a structured vocabulary to the search engines. It allows the latter to understand the meaning and establish relationships between search terms to display entities mentioned on your website to the right user.
Schema markup also contributes to rich snippets — a way of giving more information to prospective buyers about products listed on your site.
Tip #4: Work on your website’s metadata
eCommerce migration is often seen as a chance to re-optimize web pages. It is always beneficial to work on improving the metadata based on current SEO guidelines.
The process begins with a thorough audit of your website’s metadata to see whether one reason for underperforming web pages is substandard meta descriptions.
To optimize the metadata, you can:
- tweak the page titles and page descriptions
- ensure the title and description actively displays the primary keyword for every piece of content
- write unique titles with an appropriate length, and
- describe the entire page altogether.
Only 74.98% of top-ranking pages have a good meta description. So, by working diligently in this area, you can outsmart competitors to rank high.
Tip #5: Scout for the right migration platform
An essential part of e-commerce migration is searching for a suitable platform to provide you with everything necessary to operate. Unfortunately, it is not as straightforward as it looks and requires a lot of brainstorming.
Also, you have to consider the opinions of your remote stakeholders so you can make a cordial decision. Always examine and explore platforms to match your goals before you go for e-commerce migration.
Tip #6: Be careful when you start the migration
Now when you have chosen your eCommerce migration platform, it is time to execute.
To facilitate the entire process without any glitches, it can be beneficial to use dedicated e-commerce migration software solutions.
For example, data migration software is already prevalent in the e-commerce sector. In fact, the global data migration market is growing at a CAGR of 20.6%.
eCommerce migration has several technicalities owing to the numerous product categories listed on the website. So, you will require some degree of automation for proper migration.
Tip #7: Don’t forget to test your website after migration
Once the data migration is complete, you can ask your developer to work on redesigning the store further. It is time to check the website thoroughly and take care of any loopholes.
Again, a smooth migration can take place only when all the relevant stakeholders satisfy themselves with the new website.
It is probably the last stage. Till then, you can check if your website runs without glitches before going live. So, thoroughly scan every URL and see to it — all online tools work how you want them to.
Tip #8: Going live isn’t the last step!
Only after checking the final draft thoroughly can you finally go live with the website.
But once you go live, the real struggle starts. It’s time to monitor the performance of your eCommerce store in real-time. Fast-loading and easily navigable interfaces are two important aspects of e-commerce website performance.
So, once the website goes live, work on improving website usability and performance, among other components like uploading relevant content periodically.
The bottom line
E-commerce migration can be costly and challenging, but it is necessary to scale online business operations. Besides, it makes the website faster and gives you a chance to rank your site higher on search engines.
4-8 weeks of well-planned website migration can improve customer experience and organically increase traffic and conversions for your store.