Having analytics on a website allows you to identify which pages are performing well and which ones may need some improvement.

It can help you better understand your visitors’ interests, what devices they use most while accessing your site, and even demographic information about your audience.

It will help you tailor your content so you can target your audience more effectively. According to Medium, it is very important to understand certain website metrics like bounce rates, for example, which would be an immediate call to action to fix whatever is not working on your site.

Also, as a writer, it is vital to have your audience well-defined. Understanding cultural nuances and linguistic tendencies is vital to get your readers to see your point. Literary genres are demographically geared in a way. A Young Adult novel will be more relevant for a 23yr than for a 62-year-old person.

The Interpreters Twilight Zone’s latest is a step-by-step instructional post on setting up analytics on your MyFiu site.

Hopefully, it will bring you tons of benefits and growth opportunities in your new writing endeavors.